Where most people accept that apparel is something you have to wear to conform to a specific activity or social setting. We design our apparel to act like equipment - working in harmony with the end user.
We see the future as an exciting place where technology allows for more freedom and time. We study the extreme conditions that cutting-edge industrial textiles are used for and adapt them for the benefit of the everyday user. The final product has to be a perfect balance of advanced yet accessible.
Whether our designs encourage a tougher workout, athleticism, creativity, style, entrepreneurship, or just prepare you for an unpredictable day, we are creating the future of apparel. How you use it is up to you.